Business strategies in the modern era are steadily being steered towards cloud-based infrastructure, predominantly Amazon Web Services (AWS). As an integral part of this transition, hiring the right AWS consultant is a critical decision. Here's an in-depth look into an effective approach to choosing the right AWS consultant for your business.

Firstly, let's define 'AWS consultant.' An AWS consultant is a professional skilled in AWS's broad spectrum of services with the necessary technical expertise and operational knowledge to guide organizations in the successful adoption, optimization, and management of AWS cloud services. Their role is pivotal in the execution of transformative strategies involving AWS's array of solutions.

The relevance of an AWS consultant in today's business environment is rooted in the increasingly complex landscape of cloud services. AWS, the titan of the industry, provides more than 200 services– from computing power, storage options, and databases to data analytics, machine learning, and application development services. Navigating this vast service portfolio requires specialized expertise, which is where an AWS consultant comes into play.

However, the process of hiring an AWS consultant involves certain considerations. These touch on a diverse range of areas including qualifications, experience, understanding of your business needs, and of course, the financial investment involved.

In terms of qualifications, AWS consultants should ideally be AWS certified. AWS certification is a measure of an individual's skills and knowledge in handling AWS services. It's a testament to their capability to provide effective solutions and guidance concerning AWS cloud infrastructure. Certificates range from foundational (AWS Certified Cloud Practitioner) to professional level (AWS Certified Solutions Architect). Consultants with multiple certifications or higher-level certifications tend to be more versatile and knowledgeable.

Experience is also a critical component. Experienced consultants have a track record of handling complex projects and overcoming challenges. Their experience can provide invaluable insights that can save time and resources. However, it's important not to overlook consultants with less experience but who exhibit technical prowess and business acumen. For instance, they might have gained substantial knowledge and skills by working on small-scale projects that required innovative problem-solving.

Understanding your business needs is another vital factor. AWS consultants should be able to comprehend your specific requirements, business model, and industry. This understanding will enable them to effectively tailor AWS services to your organization's unique needs – a crucial aspect in maximizing the benefits of cloud services.

Cost is another key consideration. While it might be tempting to opt for cheaper consultants, remember that, in the long run, the value that skilled and experienced consultants bring to your business can surpass the initial investment.

The process of hiring an AWS consultant is not an event but a journey that requires careful planning and decision-making. It's a critical investment that can shape the future of your business in a technologically advanced landscape.

In conclusion, the selection of an AWS consultant is not a one-size-fits-all scenario. It is a complex process that requires the intricate balance of qualifications, experience, understanding of your business, and cost. Given the role they play in steering your business towards the future, investing in the right AWS consultant is an essential business strategy.